ECM What's New: enquiry details, extracted automatically

Here's what actually happens with most event enquiries: they arrive as a rambling email on a Friday afternoon, someone re-types the details into the system on Monday, and by Tuesday the customer has booked elsewhere.

ECM automations can now read an unstructured enquiry, an email, a text, a free-text form answer, and pull out the fields that matter: event date, guest count, requirements, budget. No re-typing, no transcription errors, and follow-up starts the moment the enquiry lands rather than the moment someone gets round to it.

The enquiry that says "we're after a space for 150 in late August with catering" becomes a structured record before anyone has read it.

If your team still re-types enquiry emails by hand, this is the update to ask us about.