ECM What's New: connect Instagram in one step

Here's what actually happens when you try to post event promotion to Instagram: the old route made you connect through Facebook first, a fiddly chain of permissions that broke as often as it worked. Plenty of teams gave up and posted by hand.

Instagram now connects directly, as its own integration. No routing through a Facebook connection, fewer permission hoops, and a steadier link once it is set up.

For a venue promoting dates and selling tickets, Instagram is often where the audience actually is. Getting it connected without a half-hour fight means the channel earns its place in your planner instead of being the one you skip.

Go to your social connections and add Instagram directly. If you connected it the old way before, it is worth reconnecting through the new path for the more reliable link.